In case of introduction of the new bill the British smokers should take out the state licence, a tobacco smoking. This idea has been developed by the professor of the London school of economy of Dzhulian ле Gran, the head of a commission of experts of British Ministry of Health.
It is necessary to notice that since July, 1st 2007 interdiction for smoking in public places has been entered into Great Britain. Infringers of the law should pay the penalty which makes 2500 pounds sterling (the maximum punishment). The commission suggests to forbid sale of a cigarette to people without the special licence which costs $20. It is offered to direct incomes to national system of public health services. Besides, smokers will be obliged to show the document assured by the doctor. According to the document, on health of smokers is not exposed to serious danger in connection with bad habit.
It is said that in public health services Department that the offered scheme is not considered as a practical way of struggle against smoking still. At the same time the Secretary general of department of the press have declared that consultations about following steps in the field of struggle against tobacco, the turn will be carried out this year, and the management is ready for viewing of all possible variants.
Thursday 29 October 2009
Reaction to incomes Lorillardov
One action of holding which I that did not beat the incomes to estimations, Lorillard (LO) do not carry out also on Uoll-strit Monday and had all short-term traders an exit all in at one time. The report was not bad, and reaction, according to analysts it was in the way are exaggerated. It is short term and event for those from you who in it, how long to play dividends of prospect a warehouse will pay to you $4 shares of dividends or most loss Monday within next year.
As investor Lorillardov you have lost money only on a paper, and yet does not sell these papers only losses. Company management Top Notch, and for those who wishes to see its own eyes here conference Monday an appeal of the shorthand report for reading by all. (Thanks Seeking Alpha for this service).
The company will earn $6,35 in free monetary streams in 2010, therefore basically we earn $.68 cents for each dollar which invests in Lorillardov all capital. It means that its free monetary streams of profit on the invested capital makes 68 % that in the basic three times more than I search as an analyst. As to its Free monetary stream (тесло) he earns profitability of own capital about 122 % 2010 тесло.
These surprising figures and it me surprises that someone sells the company which carries out also that in the main street. Always remember that Uoll-strit of factory opinion and the main street, where a life reality. Lemmings left on Monday Lorillardov but if we even half Main Street results, Lorillard actually to put upwards, will put all the same to surprising numbers.
As investor Lorillardov you have lost money only on a paper, and yet does not sell these papers only losses. Company management Top Notch, and for those who wishes to see its own eyes here conference Monday an appeal of the shorthand report for reading by all. (Thanks Seeking Alpha for this service).
The company will earn $6,35 in free monetary streams in 2010, therefore basically we earn $.68 cents for each dollar which invests in Lorillardov all capital. It means that its free monetary streams of profit on the invested capital makes 68 % that in the basic three times more than I search as an analyst. As to its Free monetary stream (тесло) he earns profitability of own capital about 122 % 2010 тесло.
These surprising figures and it me surprises that someone sells the company which carries out also that in the main street. Always remember that Uoll-strit of factory opinion and the main street, where a life reality. Lemmings left on Monday Lorillardov but if we even half Main Street results, Lorillard actually to put upwards, will put all the same to surprising numbers.
Wednesday 28 October 2009
Leo Burnett and the Marlboro Man
Leo Burnett spent much of his 60 year career in the creation of images. Creative spirit, a constant search, a great desire to do good work, bring it to perfection has become the main component of the success of the Barnett. As a journalist, Leo Burnett worked as a reporter, copywriter, an employee of an advertising agency. In 1935 during the Great Depression, when the country's economic downturn took place, and unemployment was high, Barnett created his own advertising agency, now known as Leo Burnett Worldwide.
In 1954, Leo Barnett began running advertising campaign Marlboro tobacco products from the company Philip Morris. Leo has been tasked to popularize filtered cigarettes, which was considered women's cigarettes in that time. Advertising campaign aimed at men, had to change the slogan Mild in May and be stamped in the mind the image of tough masculinity.
Leo Burnett has a professional custom look of old newspapers and magazines. One day in the same edition of the life of Leo saw a picture of a cowboy, which inspired him to create the Marlboro Man. "Although a few images Marlboro existed, but the image of the cowboy was the most popular and became the main image in the next campaign Marlboro and Marlboro Country.
Marlboro cowboy is a strong voice in the saddle against the backdrop of a severe nature and the American prairies. The archetype of the brave conqueror of the Wild West has found a response not only in American hearts, he made the best-selling Marlboro brand in the world. A national advertising campaign "Marlboro Man was included in school textbooks as the most successful in the history of advertising.
In 1954, Leo Barnett began running advertising campaign Marlboro tobacco products from the company Philip Morris. Leo has been tasked to popularize filtered cigarettes, which was considered women's cigarettes in that time. Advertising campaign aimed at men, had to change the slogan Mild in May and be stamped in the mind the image of tough masculinity.
Leo Burnett has a professional custom look of old newspapers and magazines. One day in the same edition of the life of Leo saw a picture of a cowboy, which inspired him to create the Marlboro Man. "Although a few images Marlboro existed, but the image of the cowboy was the most popular and became the main image in the next campaign Marlboro and Marlboro Country.
Marlboro cowboy is a strong voice in the saddle against the backdrop of a severe nature and the American prairies. The archetype of the brave conqueror of the Wild West has found a response not only in American hearts, he made the best-selling Marlboro brand in the world. A national advertising campaign "Marlboro Man was included in school textbooks as the most successful in the history of advertising.
Wednesday 14 October 2009
From nicotine is and the benefits
As cigarette smoke contains over 4 thousand different substances. The most famous of them, nicotine, possesses very different properties. Including useful.
Doctors from the American College Baylor undertook a study between beneficial effect of nicotine on the body and the development of dependence on smoking. According to the group of Professor of Neurology Dr. John A. Dani, nicotine is able to significantly improve memory and speed up the transmission of intercellular signals in the brain.
In practice, the rate of pulses in the brain of mice, which was injected into the body nicotine, compared with a control group of rodents was higher by nearly 200%. In addition, scientists have expressed an interesting theory of psychological (as is known, is as strong as physical) dependence on smoking.
It turns out that a smoker reaches for a cigarette in a circle of friends, after dinner or conversation in the bar, guilty of the very useful properties of harmful substances. Admission nicotine allows the brain to work faster, forcing centers to capture the memory of the circumstances under which it occurs, as positive. Thus, in the brain actually is imprinted: "Smoking is useful!". "Nicotine teaches us to smoke, so how the brain perceives it as an absolute benefit of the body," - commented Professor Dani.
Useful evil
Even in 2006, data were obtained, according to which smokers was 70% lower risk of developing Parkinson's disease. Nicotine markedly reduces the rate of development of Alzheimer's disease. In addition, it improves the condition of patients with ulcerative colitis and removes pain in many diseases of the gastrointestinal tract. It is believed that smokers rarely develop allergic reactions.
Medicine or poison
Nicotine - is an alkaloid contained in the leaves of many plants: potatoes, eggplant, tobacco, coca, etc. In small doses, it has exciting and stimulating effect on the nervous system of humans and animals, contributes to the development of adrenaline, can increase blood glucose levels. It is both physical and psychological addiction. Is a strong neurotoxin, high doses cause paralysis of the nervous system.
Kapel'ka nicotine containing 60-80 mg of pure substance is lethal for the average adult male. In one ordinary cigarette contains about 1 mg of nicotine. The proportion of 15% of this dose, injected intravenously, causing instant death. Cigar contains up to 300 mg of nicotine. If a person eats half a cigar, he would almost certainly die.
... Or drugs
In order to get into the brain from the inhaled cigarette smoke, nicotine is enough 5-8 seconds. A cigarette after rough sex - in this phenomenon is much more biochemistry than romance. The fact that physical exercise in times accelerate nicotine metabolism in the brain of a smoker.
Doctors from the American College Baylor undertook a study between beneficial effect of nicotine on the body and the development of dependence on smoking. According to the group of Professor of Neurology Dr. John A. Dani, nicotine is able to significantly improve memory and speed up the transmission of intercellular signals in the brain.
In practice, the rate of pulses in the brain of mice, which was injected into the body nicotine, compared with a control group of rodents was higher by nearly 200%. In addition, scientists have expressed an interesting theory of psychological (as is known, is as strong as physical) dependence on smoking.
It turns out that a smoker reaches for a cigarette in a circle of friends, after dinner or conversation in the bar, guilty of the very useful properties of harmful substances. Admission nicotine allows the brain to work faster, forcing centers to capture the memory of the circumstances under which it occurs, as positive. Thus, in the brain actually is imprinted: "Smoking is useful!". "Nicotine teaches us to smoke, so how the brain perceives it as an absolute benefit of the body," - commented Professor Dani.
Useful evil
Even in 2006, data were obtained, according to which smokers was 70% lower risk of developing Parkinson's disease. Nicotine markedly reduces the rate of development of Alzheimer's disease. In addition, it improves the condition of patients with ulcerative colitis and removes pain in many diseases of the gastrointestinal tract. It is believed that smokers rarely develop allergic reactions.
Medicine or poison
Nicotine - is an alkaloid contained in the leaves of many plants: potatoes, eggplant, tobacco, coca, etc. In small doses, it has exciting and stimulating effect on the nervous system of humans and animals, contributes to the development of adrenaline, can increase blood glucose levels. It is both physical and psychological addiction. Is a strong neurotoxin, high doses cause paralysis of the nervous system.
Kapel'ka nicotine containing 60-80 mg of pure substance is lethal for the average adult male. In one ordinary cigarette contains about 1 mg of nicotine. The proportion of 15% of this dose, injected intravenously, causing instant death. Cigar contains up to 300 mg of nicotine. If a person eats half a cigar, he would almost certainly die.
... Or drugs
In order to get into the brain from the inhaled cigarette smoke, nicotine is enough 5-8 seconds. A cigarette after rough sex - in this phenomenon is much more biochemistry than romance. The fact that physical exercise in times accelerate nicotine metabolism in the brain of a smoker.
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