On the screen - do not smoke!

Accomplished. From 1 April this year, "tobacco" Mayor Bloomberg's bill - to the horror of some and the delight for the rest - came into force. Cool and without concessions.
Apparently, this summer the sky above New York pogolubeet. All smokers stop to smoke in public and pollute the already polluted air record over that scrapes the sky megalopolis.
War smoking - anyone - and his followers declared long ago, decree Bloomberg - regular, albeit a severe blow to lovers of tobacco potions. The ultimate goal of this vindictive (across America) campaign - the destruction of urilschika as a class, forcing smokers - nonsmokers, clean - unclean, wicked - the righteous. It is indeed the biblical syuzhet.Tak during the October Revolution in Russia was pressed all the bourgeois.
Simultaneously with the might and main drain polluting mass change and society itself - its physiognomy, physiology, habits, morals, habits, manners, life, style, phobias and affiliate. But above all - a cultural code, the canons and techniques of different arts. I would not now, Ilya Ehrenburg wrote his "Thirteen tubes, to teach them the art of smoking and to distinguish them from thirteen distinct etnotipov. But no one would now and did not publish his "tube", fearing their politnekorrektnosti blatant and overt sedition.
But most of all suffered because of anti-smoking campaign film. And above all - the U.S., heavily traumatized removal from the finished set of artistic means. So far (and more is yet more), there is confusion in this movie before the emptiness in the place where there was a "trump card" techniques, symbols, metaphors, allusions and a fountain of sublimation. The history of American cinema, of course, was written in tobacco smoke.
Freud once said that only sometimes a cigar - it is just a cigar, you can smoke. He was referring, of course, its phallic symbolism. In the cinema for 50 years, the cigarette was never just a cigarette, which actor or actress would be lit at random and unique. Ogonek lit cigarette described by a dotted line on the screen of human fate, the characters of the characters, fable the amplitude of the film. Raskurennaya cigarette on screen has always been intense detail, packed with meaning and pulling over an associative tail.
In American movies smoking as a particularly drunken, thorough and long - frame by frame. Looking at this kinoshnogo squanders time, come to the conclusion that this was one of the ways of his creative filling. Especially stylish was at the Hollywood screen, sucking a cigar and talk - a nasal voice and the weight - through her. The then movie screen was thoroughly imbued with environmental tobacco smoke - so thick and layered, that the audience really felt the poisoning of these virtual cigarette smoke.
And then suddenly, but understandable kinogeroi stop smoking: significantly, with the semantic load, and psychological overtones.
From the film disappeared simple system of signs that catch the viewer to fly and transcribed with a fine-tuned sensitivity to intuition. Here are two films with a difference of 50 years.
In "The Maltese Falcon" production in 1941 the actor Humphrey Bogart concentrated twists a cigarette, which means in the tongue-tied on the motivation of cinematography, the plot of the next conflict. The tobacco pouch, dangling from his pocket jackets Bogart, immediately signals his brute male force.
Film production in 1991 "Regarding Henry" is not trouble-free use of this sign system of smoking in movies. Not only that: the mere fact of smoking used in this film is not functional, as estimated - ideologically, in the form of exemplary, albeit ironic, morality - the hero actually is paying the price with their lives for addiction to binge smoker: he would not have got brains, if they had not ran into beer stand for a pack of cigarettes. Scenes from bleeding on the floor of the tavern actor Harrison Ford served as a rough and a clear illustration of the slogan of the then American Day: "Smoking - evil." Even more propagandistic fervor interpreted in the film "Death on the second pass" macabre scene with a cigarette, where Andy Garcia trying to feverishly suck traheotomnuyu cigarette smoke through a hole in his throat. In short, if more recently on-screen smoking with meaning, but now - with morality.
Of course, film has always played a dual role in society: on the one hand - fixing on the other - making their behavioral and performance models. In this case, held by American society in the country-wide campaign against smoking has undermined not only the commercial base of tobacco magnates, but also extensive symbolism of smoking on screen. In the new film impulsively only villains smoke. Positive characters do not smoke at all.
Film director Daniel Miller, himself a former chain smoker, says that now "would not have dared to depict the protagonist with a cigarette in his mouth, unless it is a historical film. But the latest innovation: a historical films and even Westerns, where no tabachischa quite impossible, if the hero grabs the pouch, then this case usually ends - sverhbditelny producer would not let him drag her heart's content on the screen.
The disappearance of cigarettes from the American cinema has destroyed the system of associative connections, which went into the auditorium of the cigarette smoke on screen. At the lowest level of the symbolic white cylinders served as a red herring - to take a hands awkward actress kill boring dialogue, a pause to cool the heat of passion lit up the screen.
On the next floor of the semantic cigarettes in movies more difficult to characterize the heroes. Depending on what smoking heroine - ordinary cigarettes or filter, cheap or wood tobacco brand "Parliament" or "Camel", sketched her character, position in society, cultural requirement. Passionate tightening on-screen actress Bette Davis, as well as its characteristic gesture - violently crushed in an ashtray half-smoked cigarette - reported far come neurosis. Tobacco smoke screens in 40-ies, however, clinging thickly over the world very different human relations and relationships: men's triumph, for example, manifested in obkurivanii face of the enemy, when defeated the man who lit the first cigarette when the proposal was also a proposal of love.
That love symbolism and sexual Metaphorization often extracted in the years from the act of smoking in movies. In the era of prohibition eroticism on the screen long thin cigarettes, easily moving between the red of closed lips, became a metaphor for safe sex. In the movie "Next, the traveler" (1942) was found an ideal formula of sublimation love of intimacy, which was denied in the course of the plot unlucky lovers, in the act of joint raskurki cigarettes. "Well, have a smoke along with grief," - says the hero at the end of the film, lighting a cigarette and passing it to the actress Bette Davis.
This eloquent gestures of love was in the year in American film sacramental love etiquette.
At the movies do not smoke simply because - from the personal needs or for pleasure. Smoking on screen has always been functional and had the exact significance. Flattened in a saucer cigarette, cigarette, canceled on the instep of the shoe, the flickering flame of a lighted cigarette is cinematic characters, which, because of the limitations of their use nevertheless do not become cliches. They are characterized by a fluidity of meaning and dynamism of the application.
For example, American movies 80's - mid 90-ies heavily on the "cigarette metaphor" in love symbolism, although the ban on sex in cinema has long been removed. Just a phallic symbol of cigarette smoked on screen intimately the two lovers, moved to another associative series - emotional and lyrical. In the language of psychiatry, the act of smoking on the silver screen always "sverhzaryazhen" - has its own semantics and detailed symbolism.
Current, essentially non-smoking American cinema has lost this trouble-free signaling system viewer. It is inconceivable to the modern view of the heroic Victor Laszlo from "Casablanca", setting off on a dangerous meeting with the underground with a pack of cigarettes in his pocket. And vice versa: in the movie "Cape Fear", where the popular actor Robert De Niro plays a sadistic suffer from complexes, a heavy smoker, the fact that the hero's addiction to cigarettes has said about his criminal inclinations.
In other words, if the positive characters in film today regulatory non-smokers, the villains simply have to strike a match and lit it.

Smoking or sex?

Since over time the number of smokers, as well as a range of substances which are used in such a way, is growing steadily, the scientists never tire of studying the influence of smoking on various aspects of human life and especially in the sexual sphere.
For example, researchers from the University of Melbourne found that men who smoke marijuana, have serious problems with orgasm. Telephone survey of 8658 people showed that difficulties with ejaculation amateurs "grass" in the face four times more likely than supporters of a more healthy lifestyle.
Regular smokers, however, have the opposite problem: among them the percentage of premature eyakuliruyuschih three times higher than among non-smokers.
The poll was conducted among people aged 16 to 64 years. The percentage of smokers of marijuana in more than 36 years of age was expectedly low.
However, more young men confessed to smoking marijuana and physiological difficulties in the bed, had, in spite of this, more sexual partners than non-smokers. Amateurs marijuana number of people who had two or more sexual partners over the last year, was twice that among non-smokers.
Even more stunning results gave a survey of women smokers: over the last year they are seven times more often infected with sexually transmitted infections through, than non-smokers ladies. Thus women smoking does not make physiological problems in bed.

In Dnipridzerzhinsk 3 people have died due to smoking in a state of intoxication

In Dnipridzerzhinsk in an apartment on the 4 th floor of a 4-storey residential building, as a result of negligent handling of fire while smoking in a drunken state on fire.
This is stated in the press service of the Ministry of Emergency Situations (MES).
"As a result of a fire killed 3 people, 1 more to poisoning by combustion products moderately hospitalized", - said the report.
Office of the State Fire Service Emergency fire was extinguished.

Philip Morris protects the Irish smokers

The large manufacturer of tobacco products Philip Morris International plans to challenge the decision of the Irish government according to which open realisation of cigarettes in shops is not authorised. Lawyers of the tobacco company consider that this law is infringement of the rights of smokers and the tobacco companies, and also promote blossoming of illegal trade and manufacture.

The new act has started to operate about 01.07.2009 years. Owners of shops in Ireland have no right to place tobacco products on show-windows, and are obliged to hold them under counters.

The law became a part of antitobacco campaign which is spent to Ireland. Since 2004 smoking on workplaces, and also in bars and restaurants here is forbidden. The government considers that the innovation will promote struggle against a bad habit among teenagers.

Lawyers of legal office Matheson Ormsby Prentice which will represent Philip Morris International in court, are convinced that new rules are antimonopoly law infringement, doing almost impossible a conclusion to the market of a new product.

Denis Kutishenko, the partner of legal company Incor Alliance Law Office, assumes that the similar appeal to the antimonopoly law will not pass in court, as for all participants of the market identical conditions are created.

Representatives Philip Morris International consider that the new law will seriously strike on small ритейлерам which can lose to 70 percent of the receipts. By estimation, losses of each shop will make from 2 to 5 thousand pounds sterling that will cause replacement from the market of small players.

The tobacco company is afraid also of increase in a share of the illegal market and considerable growth of contraband and manufacture of counterfeit production. For today about third of cigarettes sold in Ireland are the illicit goods, and this indicator can grow considerably. Manufacturers are afraid that Ireland will follow by the way of Canada where the share of the black market makes not less than half, and the budget receives less about 2 billion dollars because of strict legislative restrictions.

The British smokers it is offered to buy the licence for a smoke for $20 in a year

In case of introduction of the new bill the British smokers should take out the state licence, a tobacco smoking. This idea has been developed by the professor of the London school of economy of Dzhulian ле Gran, the head of a commission of experts of British Ministry of Health.

It is necessary to notice that since July, 1st 2007 interdiction for smoking in public places has been entered into Great Britain. Infringers of the law should pay the penalty which makes 2500 pounds sterling (the maximum punishment). The commission suggests to forbid sale of a cigarette to people without the special licence which costs $20. It is offered to direct incomes to national system of public health services. Besides, smokers will be obliged to show the document assured by the doctor. According to the document, on health of smokers is not exposed to serious danger in connection with bad habit.

It is said that in public health services Department that the offered scheme is not considered as a practical way of struggle against smoking still. At the same time the Secretary general of department of the press have declared that consultations about following steps in the field of struggle against tobacco, the turn will be carried out this year, and the management is ready for viewing of all possible variants.

Reaction to incomes Lorillardov

One action of holding which I that did not beat the incomes to estimations, Lorillard (LO) do not carry out also on Uoll-strit Monday and had all short-term traders an exit all in at one time. The report was not bad, and reaction, according to analysts it was in the way are exaggerated. It is short term and event for those from you who in it, how long to play dividends of prospect a warehouse will pay to you $4 shares of dividends or most loss Monday within next year.

As investor Lorillardov you have lost money only on a paper, and yet does not sell these papers only losses. Company management Top Notch, and for those who wishes to see its own eyes here conference Monday an appeal of the shorthand report for reading by all. (Thanks Seeking Alpha for this service).

The company will earn $6,35 in free monetary streams in 2010, therefore basically we earn $.68 cents for each dollar which invests in Lorillardov all capital. It means that its free monetary streams of profit on the invested capital makes 68 % that in the basic three times more than I search as an analyst. As to its Free monetary stream (тесло) he earns profitability of own capital about 122 % 2010 тесло.

These surprising figures and it me surprises that someone sells the company which carries out also that in the main street. Always remember that Uoll-strit of factory opinion and the main street, where a life reality. Lemmings left on Monday Lorillardov but if we even half Main Street results, Lorillard actually to put upwards, will put all the same to surprising numbers.

Leo Burnett and the Marlboro Man

Leo Burnett spent much of his 60 year career in the creation of images. Creative spirit, a constant search, a great desire to do good work, bring it to perfection has become the main component of the success of the Barnett. As a journalist, Leo Burnett worked as a reporter, copywriter, an employee of an advertising agency. In 1935 during the Great Depression, when the country's economic downturn took place, and unemployment was high, Barnett created his own advertising agency, now known as Leo Burnett Worldwide.

In 1954, Leo Barnett began running advertising campaign Marlboro tobacco products from the company Philip Morris. Leo has been tasked to popularize filtered cigarettes, which was considered women's cigarettes in that time. Advertising campaign aimed at men, had to change the slogan Mild in May and be stamped in the mind the image of tough masculinity.

Leo Burnett has a professional custom look of old newspapers and magazines. One day in the same edition of the life of Leo saw a picture of a cowboy, which inspired him to create the Marlboro Man. "Although a few images Marlboro existed, but the image of the cowboy was the most popular and became the main image in the next campaign Marlboro and Marlboro Country.

Marlboro cowboy is a strong voice in the saddle against the backdrop of a severe nature and the American prairies. The archetype of the brave conqueror of the Wild West has found a response not only in American hearts, he made the best-selling Marlboro brand in the world. A national advertising campaign "Marlboro Man was included in school textbooks as the most successful in the history of advertising.